Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email offer will get you not only the best user response but also the best return-on-investment and repeat...

One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hy...

When it comes to an email template design, the first thing that you'll need to ask yourself is, "What makes an email template design successful?"...

It may seem as though getting users to open your email would be the first step in designing a successful email marketing campaign....

Perhaps you feel as though you've done everything correctly and your email is still hitting the spam folder instead of the inbox....

One of the most important metric driving the success of your email marketing or newsletter campaign is click-through rate....

If you're actively emailing but aren't sure if it will improve your campaign to include personalized user information such as a name or a user name in your email, Comm100 explains in this article the ...

If you've been sending to your email list for some time now but feel as though you could be getting better results, this article explains how running email testing such as simple a/b tests can lead to...

Now that we've covered some of the basics that you'll need to think about as you decide how to develop your email marketing program....